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American shopping is trapped in the Stone Age

Blog | By James Fletcher | Jun 14, 2020


Supermarket delivery is an example of where New York is light years behind London. While roaming Whole Foods, you’re aware of the professional shoppers that know exactly where everything is, and are haphazardly selecting items while looking at a device to tell that what’s next. You’re always in their way. It’s annoying for them. It’s annoying for you. Ocado does all this behind the scenes at warehouses in Hatfield or Tamworth. In COVID times, the demand for delivery has rocketed and the Bryant Park Whole Foods has become a ‘dark supermarket’ i.e. a fulfilment centre without customers. Their distinctive bikes then ferry your order to your home. Amazon (Whole Foods owner) can certainly improve this experience for all concerned.