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Masks enter the New York fashion world

Blog | By James Fletcher | Jun 27, 2020


“Oh I love your mask.” Yes, I did hear that correctly. A lady, clearly with connections in the world of haberdashery had fashioned her own mask, and was receiving praise at the checkout in the supermarket. This was 6 weeks ago when mask-wearing was transitioning from the preserve of the ardently germaphobic to mainstream wear. These days mask choice no longer simply demonstrates a desire to avoid transmission or reception of the dreaded lurgy, but as importantly, a visual statement of fashion and belonging. Accordingly, Amazon now offers a line of face wear, many online clothes retailers offer their own styles, streetside stalls offer a local flavour, and there is always the utilitarian statement of medical PPE to fall back on. Masks are here to stay and the choice is serious business.